Values manifesto

Hubruzzo / Values manifesto

Overturning the clichés on our industry to generate new credibility

Over a period of forty years the regional production system has reached capabilities, capillarity and density to such an extent that it can be compared to the levels of Northern Italy. All this is not perceived either by the global stakeholders or the local citizenship. Mapping and enhancing the industrial excellences means to build a reputation brand, bringing investments back to the territory and making the community aware of its own value.


Aleksandr Rodcenko, 1931


Man Ray, 1924

Attracting talents from the world in order not to disappear from the world

There are two types of businesses: those that change and those that disappear. In ten years most of the most competitive businesses of our territory could not exist anymore, because of a technological leap or the inability of anticipating change. It is necessary to recreate an entrepreneurial environment, fostering a generational turnover that would pass through a new scope of reading the scenarios.

The future will belong to us if we build collaborations with the whole world. Including the other means to support international calls for bids, industrial PHDs, industry research, exchange of good practices, fostering a “glocal” business culture.


Aleksandr Rodcenko, 1924


Brassai, 1937

Conceiving industry in a responsible way to trigger a circular economy

An economic system based on self-regeneration: this is Circular Economy. It’s a responsible choice to make now, in order to make our future more sustainable. This perspective is not a luxury but an investment. The growing industry is the one that includes, among its internal variables, the environment too.


Aleksandr Rodcenko, 1931


Horst, 1937

Putting people in the centre to make the difference

Human beings are the result of relationships. If their relationships are good, their fulfilments will be great. Throughout the world, talents decide to work in such environments where there are harmony, confidence, delegation and professional respect. Industrial humanism handed us celebrities such as Cristoforo Benigno Crespi, Guido Ucelli, Luisa Spagnoli, Camilla and Adriano Olivetti: women and men who had been able to be successful without forgetting the need of every single person.


Andre Kertesz, 1919


Charles Ebbets, 1932

Being entrepreneurs to develop a life’s vision

Behind every successful business there is someone who has made a brave decision. This means that people become entrepreneurs by vocation and for their ability of accepting the risk. On the other hand, entrepreneurs are visionaries of concreteness: when they dream of something, they also know how to put that dream into practice. Lastly, entrepreneurs are connected with the territories that have welcomed them with greater enthusiasm.


Alfred Eisenstaedt, 1937


George Hoyningen Huene, 1930

Collaborating to compete

If each of us does what’s the best for himself/herself, careless about others’ interests, in the long term, he/she also loses the benefits that he/she believes to have gained in the short term. There is a cooperative balance that doesn’t come from individual rational choices, but from some good sense that goes beyond: it coincides with the general interest of a production sector or of an entire region. If the industrialists from Abruzzo decided to collaborate on the future strategic hubs, the whole region from Abruzzo would have benefit from it. The challenge is to transform the singular first-person into a plural first-person: “I” into “we”, the personalism into an integrated community.


Imogen Cunningham, 1926


Walker Evans, 1931

Crossing the know-how to improve

Discoveries and inventions are made when disciplines intersect. The horizons to be reached are always at the border of consolidated know-how. Those who shut themselves up in a method without crossing others’ glances, they will only turn around themselves. It is necessary to develop an identity open to confrontation, capable of going beyond our roots, in order to create something previously unexpected. It is necessary to build a strong correlation among different sectors and between institutions and the industry, because only in a valuable territory it is possible to create a valuable product.


Florence Henri


Walker Evans, 1930

Building an industrial community

The future of our relationships has to be less strict, capable of tuning not only into the objective needs, in order to generate profit, but also into the similarities: cultural, aesthetical and values. The spirit of participation is built day by day, putting the relationship at the centre. We need patience and will. We have to be slow and fast, understand when we should stop, when we have to run, when it’s strategic to go back over our steps.


Aleksandr Rodcenko, 1930


Alfred Eisenstaedt, 1937

Regaining the pride of belonging to face the world with no fears

Industrialists from Abruzzo have to face the world with no fears, supporting innovation when it brings benefits in the long term, rejecting it when it determines ephemeral trends or speculative bubbles.


Dora Maar, 1936


Lewis Hine, 1930

Communicating on equal terms with politics to have a voice

The foundation wants to become a credible, interlocutor, authentic representative of the excellences from Abruzzo.


Ansel Adams, 1937


Brassai, 1930