Antonio Di Cosimo

Hubruzzo / Antonio Di Cosimo

From a traumatic event to the wonder: this is how ideas become projects

Antonio Di Cosimo, Sole Administrator at Ceteas

I wasn’t born wealthy. My father decided to make me study in a monastery of the Pauilne Order in Rome. I still remember the emotional trauma caused by the sudden removal from my family and my native town, Antrosano di Avezzano.

I found myself in a big city, assisted by priests, educators and tutors. One day they brought me in a huge room together with other kids. In front of me there was a huge, black rectangle with a white frame. Behind me there was a column that had circles connected one to each other by a subtle and transparent chain. Someone turned the light off. From the rectangle some violent light came out. Moving images followed after. People were killing each other and horses were running.

I got scared! I couldn’t understand why they made us watch such violence. They reassured me: “It’s all fake, don’t worry”. This is how I discovered the cinema. The film in question was Ben Hur with Charlton Heston. The transparent and subtle chain that connected the two circles was a film. That scary encounter turned into a wonderful discovery. Since then it has been a crescendo of wonders that have strongly influenced my personality.

I learnt many things from the Pauline monks: poetry, Latin, typographical techniques, the manual skills, but also values such as solidarity and the importance of gifting oneself to the other. After my studies, I should have chosen whether to continue with the path to novitiate, becoming a seminarian or to quit, searching for a new life. I chose, without hesitation, the second path. 

I had many experiences also in the cinematographic field. In Rome, in the ‘70s, there were endless possibilities for whoever wanted to take a risk. I learnt everything on how to make a movie set and how to handle the earth moving equipment and machineries. I came to know important film directors and actors. But I needed to make money with continuity.

After various experiences as technician and specialized mechanical designer, in 1980 I decided to found Abruzzo. At the beginning it was a small laboratory taking care of forklifts repairs, that nonetheless, it introduced a big innovation: the traveling mobile laboratory.

The business developed so quickly that it became a forklifts concessionaire of Still. It might have been the desire to amaze the others that pushed me to introduce the innovation of this service: the same wonder that caught me when I was a kid in the monastery. The other source of inspiration was my love for handling the earth moving machineries, discovered on the film sets. After all, I had always associated the movement to future and innovation. A concept that I also used as pay-off of an advertising campaign: “Only those who think about the future, put in motion something new”.

In 1990 I founded the following companies: Seteco and Ceteas Ardea (in Rome), Centro 90 and Ceteas Sud (in Frosinone), with more than 130 employees and 14 billion lira of aggregate turnover.

In 1991 I founded Ceteas Industriale in Montesilvano, with a 2000 sq.m plant for the production of special forklifts, equipment for logistics, mobile coverings a, paper and paperboard compacting presses. 

This progress brought to the production of complete accessories for machines producing diapers, lens manufacturing machines and accessories for packaging machines.

After some years I sold the shares of the subsidiaries present in the Lazio region and I purchased the entire block of shares present in the Abruzzo region, gathering them under a single registered trademark: CETEAS.

In 2000 I founded Abalog, a company specialised in the logistics of meat and frozen food for the Italian retail store brand Conad. After the crisis in 2009, I redefined the organizational structure of the Group, aiming at managing the entire supply chain of the integrated logistics. From the Abalog spin-off, I founded Acxelera in 2010 and Agile Trasporti in 2012. In 2013 I became a partner of Toyota.

Today the Group counts more than 150 collaborators and it is active throughout Italy as experts of “integrated logistics”.

The journey continues, still inspired by the unexpected. I love Ungaretti and in my spare time I write poems that connects me to the inmost depths of our being, always having the idea of creating some pleasant kind of wonder.

Wonder is in fact the fuel that ignites the engine of any artistic or business projects!